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Konkatsu Proposal cake

Posted on: May 14, 2009

Another Konkatsu-related product in the market!

This time, it is a proposal cake (not a wedding cake) designed in collaboration by bridal jewery company I-Primo and boulangerie Marquise in Ginza. This is their second version of the proposal cake but this time, it was designed with a concept of Konkatsu, marriage hunt activities. In order to really understand the humor of the cake, you have to first understand the origin of the word Konkatsu.

The word Konkatsu was developed based on the idea that… “Marriage is something to be pursued with strategy and planning. Marriage hunting should be executed in a similar manner as job hunting. You have to prepare your resume, wear the right suits that makes you look professional and sophisticate, present your best self through the interview, follow up the interview with polite emails and phone calls, and when you get the offer, review the contract and negotiate for your true worth!

This cake, named “Konkatsu offer-letter proposal cake” is exactly the official job offer one recieves after successful Konkatsu activity. It is a cake that comes with a message cared, the offer letter which says “I am pleased to offer you employment with _____ as a future wife. Please understand your refusal to accept the offer would not be accepted by any means.” The cake also has a space to hold an engagement ring under the outer chocolate decoration. They have 2 designs of the cake, one for a proposal from man to woman, and another version for a proposal from a woman to a man.

The cake will be on sale from June 1st (reservation to be accepted from May 18th) and will cost 5000JPY ($50 USD)

Does this cake make fun of the konkatsu activity? Or are they seriously thinking women would be happy to receive a offer letter from their boyfriend? This is really scary to find out… I mean… how romantic it must be to propose to your partner with a job offer! LoL But I was not shocked, I have already heard a shocking story where a college senior student proposed his girlfriend by asking “would you accept a job offer to work for me?”  during the time of job-hunting…. how romantic Japanese men are!

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What is Tokyo Meet Market?

From the Western perspective, what goes on in the Japanese dating scene is really different and interesting! In this shy nation of Japan, meeting new people is almost institutionalized, dating and romance is littered with conventions that protect people from social awkwardness. What are dating conventions and rules in Japan? How do the shy Japanese people meet new people, develop affection, and express their passion? As I research and answer these question, I will write a real time report of what's going on in the Tokyo dating scene, or the "Tokyo Meet Market" here in this blog. I hope you enjoy my blog and a trip around Tokyo Meet Market with me!

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